Yes, you know their face, you know they shop regularly, but who are they? What do they buy? and how much do they spend? What can I do to make my customers come back to my business time and time again? How can I reward my customers for their loyalty to my business? How can I ensure that they remain loyal to my business in the face of continuing and increasing competition for their business?
Through Counter Intelligence you can capture information about your customers each time a sale is made. From this information you can build up detailed customer profiles on which to base direct marketing campaigns created using Microsoft Word or Excel. You can automatically allocate bonus points to customers as they reach pre arranged spending levels and allow these customers to use these points when next shopping with you. Intelligence is the secret to building customer loyalty, and Counter Intelligence provides the platform.

Counter Intelligence takes a new initiative in dealing with products comprising style, colour and size elements.

All stock is maintained at the style level through the use of a dynamic matrix which specifies the colour and sizes unique to the style. This ensures consistency and makes adding a new style to the system quick and easy

Transfers from the Warehouse and from store to store are simple with Counter Intelligence. A branch enquiry will tell a store where the stock is, and what is on order, at any given time. Management can track the movement of stock between stores and monitor stock levels at all branches at a glance. Warehouse returns are also simple with Counter Intelligence.

A Gift Voucher or Credit Note is money...Counter Intelligence can tell you how many are given out, how many are outstanding and how many have been redeemed over any period of time. Did you know that, on average, less than 90% of all vouchers are ever redeemed!